Ella Rathbone

Mama/ Painter/ Encourager






 I started a Lettering business in 2014 when i felt like there had to be more to life than waking up and going to a job i hated.

That Business took me places I’m so humbled by and grateful that all the hard work paid off and got the attention of brands that wanted to work with me.

I was in store lettering at MYER and Brisbane city’s queen street mall writing love notes to valued customers.

I taught over 300 students the art of hand lettering and converted a camper van and travelled Australia teaching my craft along the way.

I had a baby Boy in June 2019 which enabled me to take some time off to snuggle him all day and think about what i really wanted moving forward.

That next step led me to move back home to live on the beach near friends and family. And it also led me to set up a studio and paint again.

Im married to my soul mate, Brad and a mother to my litte adventurer Cove. I love to go op shopping ( i’ve actually been told a few times i have a gift at finding tresures) i love early morning ocean swims and laughing loudly. I’m a hugger and a lover and a encourager. I also Love Jesus.

About Ella

I’m living the dream. Join me?

Hey, I’m Ella and I’m here to help mums, like you, with their online business so they can have the freedom to live the life they really want.

Before I became a mum I ran a successful hand lettering business that saw me teach over 300 students in workshops across Australia. We built a campervan and took our businesses on tour so we could offer my workshop to many people who weren’t in big cities. This made me realize how epic it is to run an online business because the freedom to work from anywhere was exhilarating.

I became a mum in 2019 to a little boy called cove and he’s been teaching me so many wonderful things about this world we live in. I absolutely love hanging out with him and I’m so happy to be a mum.

Running an online business while being a mum hasn’t been easy, especially when you throw a teething baby into the mix. But when i was given a plan to grow my business ( through an amazing business coach) i decided that i needed to offer this to other mums to help them take the overwhelm away and be present with their family.

I live in a small town by the beach with my family and the freedom an online business has given me just makes me smile.

I can’t wait to do the same for other mums.